To make a better bet, use trial and error

We tend to romanticize entrepreneurs, inventors, and great business minds who are lucky enough to be hit by strokes of brilliance. However, science doesn’t work that way, and neither does business. To succeed, we need to trade in our blue-sky brainstorming for old fashioned trial and error.

UI, UX: who does what? A designer’s guide to the tech industry (Fast.Co Design);The UX of homepages: Why do so many look like the front page of a newspaper?(TheMediaBriefing)