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LinkedIn is shutting down its ad network just a year after launching it

Advertising Age

Following in the footsteps of Facebook and Google, LinkedIn began letting advertisers use its data to target ads to people outside of LinkedIn in February 2015. Now, LinkedIn is shutting down its ad network because the company believes the cost of growing the network will offset any potential profits. LinkedIn says it will use the technology behind the ad network to target its sponsored content into users’ news feeds, similar to how Facebook and Twitter insert ads in feeds.

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