Insights, tools and research to advance journalism

A lesson in traffic, reads and conversions


“It’s such a complicated topic because they sound like they should have something in common, but often that’s not the case. You can have an article with a ton of views, but with almost zero conversions,” writes Thomas Baekdal in this useful guide looking at the three metrics. “You can’t just look at a single metric, nor can you automatically correlate one metric with another. You have to think about the behavior that causes it to happen in the first place … conversions are almost always based on an individual feeling of value for each one of your readers. And the behaviors that cause conversions are not the same as the behaviors that cause views.”

+ ESPN’s new mobile strategy: fewer apps on more screens (Gigaom); The open web is dying and the walled gardens of apps are killing it (Wall Street Journal);Why “build it and they will come” no longer works for mobile apps (TheNextWeb)

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