Internet 1.0 was about scale; 2.0 is about delivering value

Ben Thompson writes about the importance of differentiation and value in the internet age. He shares examples of content creators, like the Wall Street Journal, realizing and capturing their value. “WSJ has long led the way in putting much of its content behind a paywall, betting that its focus on finance and business would make its content worth paying for,” writes Thompson. “Other examples are the Financial Times and more recently, the New York Times. To be fair, the results have been mixed, in part because all of the paywalls have varying degrees of leakiness. This, though, gets at one of the most important tradeoffs any content creator has to make: when it comes to capturing the value created through differentiation, reach and profit are inversely correlated.”

+ A list of goals is not a strategy (Harvard Business Review)