Insights, tools and research to advance journalism

Insight from one attempt to identify Facebook’s News Feed algorithm for users


How the News Feed serves up content is a code many publishers want to crack. Aram Zucker-Scharff writes about an experiment to see how the algorithm affects a user’s content sharing. For two weeks Zucker-Scharff ran everything he posted to Facebook through WordPress and PressForward, and in this piece he sorts through the analytics. While the findings are only hypotheses and the timespan of his experiment is limited, the inquiry about user-sharing proves valuable and Zucker-Scharff’s best guess is worth exploring: Facebook’s most important measure for users promoting content to users is probably click-throughs.

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