How U.K. journalists are targeting women with a new platform, The Pool

BBC 6 Music presenter Lauren Laverne and former Cosmopolitan U.K. editor Sam Baker are launching The Pool, a news site featuring writing, video and audio for women. The pair are working with a team of well-known U.K. journalists such as MasterChef winner and Guardian columnist Thomasina Miers on the website, which will be up before Easter. To begin with, the website will have about 20 new pieces of content each daily, split over seven or eight “drops” that will be tailored to the audience’s schedule. The Pool will be generating revenue through native advertising. Baker: “We can’t just do a blog and an email. What’s interesting for me is where you sell display and the other stuff gets thrown in as an extra.”

+ Earlier: Our Personal News Cycle research shows US women are more likely than men to follow some news topics: schools and education, health and medicine, lifestyle topics, and entertainment and celebrities; also more likely to get news through social media.