Insights, tools and research to advance journalism

How to think about metrics: Clearly define your goals and decide which metrics are relevant

First Round Review

Slack’s former product manager Kenneth Berger says in order for metrics to be useful, you need to know what your goals are and what metrics you should pay attention to that are relevant to those goals. Berger recommends getting in the habit of regularly revisiting your goals, providing context for the data. Berger says: “Quantitative focus doesn’t work when people are fixated on numbers someone else told them to pay attention to. Only when metrics are defined by teams and individuals can people push them forward with their own unique perspectives and expertise.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »