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How to think about metrics: Clearly define your goals and decide which metrics are relevant

First Round Review

Slack’s former product manager Kenneth Berger says in order for metrics to be useful, you need to know what your goals are and what metrics you should pay attention to that are relevant to those goals. Berger recommends getting in the habit of regularly revisiting your goals, providing context for the data. Berger says: “Quantitative focus doesn’t work when people are fixated on numbers someone else told them to pay attention to. Only when metrics are defined by teams and individuals can people push them forward with their own unique perspectives and expertise.”

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