How NPR builds its special format stories around a dominant media type

Wes Lindamood writes about the evolution of NPR’s picture stories and how the storytelling vision gets integrated with the web design. Regarding the storytelling, Lindamood notes how to avoid cluttered special story formats, those which may have attractive pieces but aren’t cohesive. Instead, identify a dominant media type (e.g. visual or audio) and enhance its delivery with subordinate media, which helps a special project “achieve an immersive experience that is greater than the sum of its parts.”