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How more publishers and digital marketers are using guilt trips as a UI feature


You might have noticed a new trend in everything from mailing list opt-outs to publishers’ websites: Choosing not to sign up for Elle’s mailing list comes with a message saying, “No thanks, I’m not interested in protecting my skin,” and when GQ asks you to turn off an ad blocker, it says “Please support GQ’s Award Winning Journalism!” Those guilt trips are becoming a more common user interface design feature, Katie Notopoulos writes, forcing users to say that “no, I DON’T care about being well-informed and reading great journalism,” when unsubscribing from a mailing list or choosing not to register with a website.

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