Facebook is trying to stop a decline in ‘original’ sharing, especially among younger users

Facebook is setting out to solve a fundamental problem on the social network, The Information reports: People are posting fewer things about their personal lives for their friends to see on Facebook. Facebook has dedicated a team in London to reverse the trend and develop a strategy to get people to share more. The Information writes that the trend was “particularly acute with Facebook users under 30 years of age who were sharing much less than they were a year earlier compared with people over 30.”

+ Facebook is also trying to get its users to stay within its app, and publishers are seeing a decline in traffic to their websites as a result, but for those on Instant Articles “it’s been a shift from bucket to bucket” (Digiday)