Digital transformation is about empathy first and technology second

“Too many companies are approaching their digital transformation from a technology perspective,” writes Brian Solis. “But at the heart, digital transformation is the story of how people are changing. Whether we realize it or not, the way customers and employees make decisions, the technology they use, and how preferences and expectations evolve or detour, are stories for us to discover. These are the insights that guide the transformation. Technology adoption is not the solution: it is merely an enabler for transformation.”

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