How to determine if a subscription model is right for your business

These days, you can purchase a subscription for nearly anything from groceries to razor blades. But as companies rush to implement subscription models, how can they ensure that it’ll be successful? Robbie Kellman Baxter outlines a few key steps to success, including why it’s important to create a culture of membership inside the organization. Baxter cautions, however, against implementing a membership or subscription model simply because you’re interested in recurring revenue: Think about what the value-add is for your customers, Baxter says, and let your customers determine the direction of the business.