Daily Mail enters large, experimental sponsored content partnership with Strayer University

Led by former BuzzFeed president and now CEO of Daily Mail North America Jon Steinberg, Daily Mail will create a new sponsored section called Strayer Business News. Daily Mail will house 160 pieces of sponsored content (text and video) over the next year, and Daily Mail editorial staff will receive digital media training from Strayer and help the university produce new courses. “I think this is what’s next for sponsored content,” said Steinberg, “… This takes [sponsored content] from being a chicken breast to being a whole roast chicken.”