“It helps you stand out from competition, gives your company a clear sense of place and purpose and it’s an important element of customer loyalty,” writes Emilie Futterman on the importance of brands. Futterman shares a few things to look at when it comes to assessing your brand, like your brand promise and questions to ask such as “How do you do this? Why do you do this?”

+ Facebook’s design director Julie Zhuo on the 5 most common design mistakes and how to avoid them (Fast.Co Design)