Insights, tools and research to advance journalism

The art of the interview and how to elevate a Q&A

Fast.Co Create

Legendary entertainer and talk show host Dick Cavett shares how to conduct the kind of interview that leaves nothing interesting behind: “My former boss and idol for many years as a viewer, Jack Paar, called me before I started doing a talk show and said, ‘Hey kid, don’t do interviews.’ And I said, ‘What do I do, then, sing or just read to the audience?’ And he said, ‘No, interviews are boring. That’s just ‘What’s your favorite color?’ and that’s dull. Make it a conversation.’ And that’s almost the best secret. Throw your notes aside, if necessary.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »