Amazon and Google are developing custom fonts to make reading on screens more enjoyable for users

To make using e-readers easier, Amazon and Google are developing new fonts designed to make reading on a screen easier on the eyes. Using eye-tracking, Amazon determined that its new font, Bookerly, will allow users to read 2 percent faster than its previous default font. Bookerly uses curves and serifs that become thicker from left to right, which lead the eye forward as it reads. Paul Carlos, co-owner of New York design studio Pure+Applied, said of Amazon’s new font: “It feels like it’s been written by a person rather than a machine.”