Adapting to the screen is only the first frontier of a new, responsive web
“Today, users expect online experiences that not only respond to what device they’re using, but also their location, time of day, what they’ve already read, and events happening in real time,” writes Dan Gardner and Mike Treff. “To capture a user’s attention for the next generation of the web, you’ll need more than just responsive design. You’ll need a responsive philosophy.” Gardner and Treff argue that websites should do more than respond to devices; they should respond to multiple contexts so that they’re meaningful to every reader, in every moment, on every device.
+ 13 lessons for design’s new golden age: Lesson 12 highlights the work of the New York Times R&D Lab (Wired)