With Project Lightning, Twitter will be ‘killing Twitter to save Twitter’

You might have heard: Twitter’s new tool Project Lightning will bring curation to the platform, with an editorial team curating content around events, breaking news and “anything that’s interesting” (BuzzFeed)

But did you know: Twitter’s upcoming Project Lightning will define the big stories of the day, with an editorial team packaging tweets, images and videos accessible by a button on the main screen. Project Lightning will be a core feature of Twitter going forward, writes David Pierce, and its curated packages will be embeddable elsewhere on the Internet. But Pierce says what Project Lightning represents is “the long-overdue death of the Twitter timeline,” favoring curation over an endless flow of tweets without context, and better answering the question, “What’s happening?”