Vice sees huge upside for news operation
You might have heard: Time Warner ends negotiations to buy a stake in Vice Media (New York Times); Vice Media is set to raise $500 million and get its own cable channel (Re/code)
But did you know: In just the past six months, Vice has become “one of the biggest newscasts in the country and possibly the world,” says Vice’s senior vice president for sales Brian Dietz. Dietz says that Vice news has some 650k subscribers on YouTube and has had 70 million videos viewed since its March launch. Dietz also talks about the monetization opportunities for brands around its content.
+ Mental Floss has become one of the industry’s biggest and unlikeliest video success stories by deploying a secret weapon — John Green, the author and YouTube star (New York Times)
+ Noted: How data is the engine driving everything forward on the Dallas Morning News’ digital platform (NetNewsCheck); Amazon’s betting on content with its Twitch deal (New York Times); 6 charts showing legacy media’s decline in the decade since Google’s IPO (Monday Note); What the end of Google Authorship says about the difference between search and social (TheMediaBriefing)
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