US advertisers scramble to spend on mobile

You might have heard: Total media ad spending in the US this year will see its largest increase since 2004, with mobile advertising leading the growth(eMarketer) and Almost half of Americans can’t go a day without their smartphone (VentureBeat)

But did you know: “US advertising spending on mobile devices will pass all other digital ads in two years and account for more than a quarter of total marketing budgets by 2018, a new report predicts, as marketers chase the attention of consumers who are increasingly attached to their smartphones and tablets,” writes Shannon Bond. However, many advertisers were still waiting before committing to mobile, said Shelby Seville, head of digital at Spark Communications. “The opportunities for paid advertising in mobile are not that strong yet. In many ways we are repeating the sins of the past in desktop,” she said, such as selling banner ads “on an even smaller screen.”

9 key concepts about how publishers should adapt their businesses and content for fast-growing mobile audiences

+ Noted: CBS makes up to 20% more ad revenue online than TV per viewer(Variety); Citizen journalism pioneer Brown Moses is launching a site for crowdsourced reporting (Gigaom); Univision and Telemundo are battling it out on a digital front (Adweek); Bloomberg Media is set to launch a suite of “digital-led multi-platform brands” (Capital New York); Media execs discuss how to close gender gap in journalism leadership (Poynter)