You might have heard: The future of journalism and media revenues depend on programmatic buying, McClatchy exec says
But did you know: Led by The Guardian, the project is designed to address “the size barrier” of programmatic ad sales, reports Lucia Moses. By pooling their programmatic inventory into a network, advertisers can buy audiences across the publications at a larger scale. Said Tim Gentry, global revenue director at Guardian News & Media: “The sort of quality audience and trusted relationships we have with the audience we have — at the scale we have it — doesn’t get anywhere close to what some of the digital pure plays like LinkedIn or Twitter do.” And finding like-minded partners may make programmatic more attractive to advertisers as well.
+ “When people talk about digital innovation in news, it doesn’t always involve the newsroom” (@pilhofer, Twitter)
+ Noted: Why Apollo Global Management is willing to pay $400 million to buy Digital First Media newspapers (Capital New York);Gawker is making all the White House pool reports public(Gawker); NPR is building a podcast discovery tool including others’ shows (Google Docs);StoryCorps using $1 million TED Prize to turn its process into a smartphone app, attach to a community and grow more widely (Re/code); Google Play has begun human reviews of apps for policy violations prior to release in its store(TechCrunch); AP plans to offer tiered levels of photo service (NetNewsCheck);Microsoft to de-emphasize and phase out Internet Explorer (Quartz); The biggest advertisers are moving dollars to digital and reducing overall spending, report says (New York Times)