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The endless scroll design has tradeoffs, and for redesigns, some publishers are deciding against it

Digiday

You might have heard: The Los Angeles Times’ redesign adopted endless scroll as a design element to encourage readers to read more stories, as have others

But did you know: Wired’s new site had no endless scroll because of ad integration. Others cite ad viewability difficulties. Forbes plans to remove its endless scroll functionality because it found no significant uptick in engagement with more stories, and Chartbeat only found “slight evidence” that the designs have higher daily depth of visit and site engagement times than sites without it. CNN is opting for sideways-scrolling lists instead, noting “the Internet is already an endless scroll of content,” said Dewey Reid, vice president of digital design at CNN. “We want to make it very clear that there’s a beginning, middle and end. When you have an endless scroll, you don’t really get that.”

+ Noted: Hearst chief executive says company will continue push into business media, expanding to financial services, health care, automotive and others (Wall Street Journal); Phillips Media Group to acquire 8 Arkansas and Missouri newspapers from Community Publishers (Editor & Publisher); Tragic and breaking news video is appearing more on Facebook, instead of only YouTube (Mashable); The New Republic hires its first chief product officer, former NYT VP Eliot Pierce (Poynter); Matthew Keys creating a paid service for his media monitoring, with some feeds free and some “a nominal subscription fee of $2.25” (Matthew Keys); The 21 new Tow-Knight Fellows (PBS MediaShift); One of three final bidders for U-T San Diego newspaper is Tribune Co. (Capital New York)

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