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The Boston Globe’s newest niche news site, Stat, launches today, covering health, medicine and life sciences

Nieman Lab

You might have heard: To attract national and international audiences, Boston Globe is focusing on niche news sites

But did you know: Led by former New York Times editor Rick Berke, The Boston Globe’s latest niche news site launches today. Stat will cover health and life sciences, and already has more than 50 staff members, representing a huge investment by the Globe. In comparison, the Globe’s Catholic news site Crux has six staff members on its masthead. Berke says: “We want it to appeal to a broad audience. But we also want it to be credible and informative to people in the world of science and medicine. There is a real vacuum in the coverage, and a real opportunity for us.

+ How Stat plans to differentiate itself from trade publications on health and life sciences: “A lot of what’s out there is so narrow and niche. We are not trying to compete with academic journals or trade publications, but make our stories provocative and interesting. We see not a lot of competition as far as that goes.” (Poynter)

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