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Some publishers say they’re able to generate as much revenue from a view on Instant Articles as they are on a pageview on their own mobile websites

Wall Street Journal

You might have heard: After complaints from publishers that Facebook’s rules made it too hard to sell ads for Instant Articles, Facebook loosened its restrictions on advertising in Instant Articles

But did you know: After some frustration with Facebook’s advertising restrictions, publishers are finding it easier to generate revenue from Instant Articles, Jack Marshall reports. Notably, some publishers are even saying that they are generating the same amount of ad revenue per pageview as they are on their own mobile websites. While Instant Articles is still largely an experiment for many publishers, Marshall writes that’s a significant milestone for Instant Articles if Facebook wants the program to be viable for publishers.

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