Some publishers say they’re able to generate as much revenue from a view on Instant Articles as they are on a pageview on their own mobile websites
Wall Street Journal
But did you know: After some frustration with Facebook’s advertising restrictions, publishers are finding it easier to generate revenue from Instant Articles, Jack Marshall reports. Notably, some publishers are even saying that they are generating the same amount of ad revenue per pageview as they are on their own mobile websites. While Instant Articles is still largely an experiment for many publishers, Marshall writes that’s a significant milestone for Instant Articles if Facebook wants the program to be viable for publishers.