Publishers differ on placement of native ads, including their editorial context and technology

You might have heard: Native advertising is here to stay, no longer reserved for digital natives

But did you know: As native advertising grows, so do the growing pains. “The need to have ads treated the same way as editorial is competing with the equally great demand for targeting and accountability that the CMS can’t provide,” writes Lucia Moses. “The result is a variety of hacks that have BuzzFeed, The Huffington Post and others partnering with third parties or building their own ad-serving tools.”

+ Noted: Some publishers’ reports and memos on their major accomplishments of 2014: Vox,ProPublica, and BH Media (Vox, ProPublica, JimRomenesko.com);Vice News is debuting a virtual-reality journalism broadcast (New York Times); Bill Gates will be The Verge’s “guest editor” next month(The Verge); Politico is expanding into Florida hiring The Miami Herald’s Marc Caputo to start ‘Florida Playbook’ (Politico); NYT starts a monthly video series about NYC real estate (Capital New York); Washington Post launches energy and environment section led by former Mother Jones reporter Chris Mooney(Poynter); Funny or Die releases a weather app with humor and real weather forecasts (Mashable); The Economist appoints Zanny Minton Beddoes to be its first female top editor (The Guardian); Activist investor Carl Icahn sets his sights on Gannett (Poynter)