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Prevention magazine will no longer accept print ads, and will raise newsstand and subscription prices

Wall Street Journal

You might have heard: Many publications are seeing steep losses in print advertising that aren’t being made up by digital ad revenue

But did you know: Prevention magazine is taking a radical step: It will no longer accept print ads starting with its July 2016 issue, cutting costs by eliminating ad pages. Newsstand and subscription prices will also go up. Prevention sold 707 ad pages in 2015, 8.3 percent more than in 2014, but it brought in less revenue from those ads. Maria Rodale, CEO of Rodale Inc., says: “We’re walking away from revenue but we’re also walking away from a lot of expense. Let’s serve our readers and charge them for it.”

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