How Philly’s Billy Penn is building a local news audience from scratch
You might have heard: Jim Brady launches mobile-focused Philadelphia news site Billy Penn
But did you know: How Philly’s Billy Penn is building a local news audience from scratch (Nieman Lab)
Joseph Lichterman talks with the Billy Penn team — only four employees so far — about their goals and progress since launching in October. Lichterman covers its launch but also how Billy Penn is tackling critical issues like advertising, revenue, what metrics to look at, how to develop an editorial voice for its audience and how to build a community. “The hard part is that whenever you start you get a lot of buzz in media circles, but getting out into the general public is a whole different thing,” said founder Jim Brady.
+ Noted: “At The New York Times, 2014 was arguably one of the most transformative years since the Abe Rosenthal era of the late ’70s to mid ’80s” (Capital New York); Mic ends comments and tells readers to continue sharing their perspectives on its Facebook page (Mic); Medill Watchdog is closing (Romenesko)
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MORE ARTICLES ABOUT:Community engagement, Understanding news audiences