The percent of ad dollars spent on print dropped from 25% to 16% between 2011 and 2015, while mobile grew from 1% to 12% in the same period

You might have heard: Mary Meeker released her annual 2016 Internet trends report (KPCB), showing slow growth of the Internet as a whole and the potential for messaging apps to replace the home screen (Recode)

But did you know: “The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a tiny bit scarier,” Joshua Benton writes. Comparing Meeker’s attention/advertising slide from 2011 to 2015, the percentage of ad dollars print dropped from 25 percent to 16 percent in that time period, while mobile grew from 1 percent to 12 percent. And, print is losing attention while mobile is gaining it: Print received 7 percent of advertising attention in 2011 and 4 percent in 2015, while mobile grew from 10% to 25%.

+ A few more data points of note in Meeker’s report: While Internet ad sales are growing fast, they’re still largely dominated by Facebook and Google, and people worldwide shared twice as many photos as they did in 2014, largely on platforms owned by Facebook (Recode)