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More people access news via desktop and smartphone browsers, but news app users spend more time reading

Engaging News Project

You might have heard: Mobile apps and mobile websites are for very different audiences: Mobile app users are made up of a news organization’s most loyal users, while mobile web users are often coming from social media or other referrals

But did you know: New research from the Engaging News Project shows that news app users spend a lot more time reading than those who read on desktop and smartphone browsers. While desktop and smartphone browsers far outweigh smartphone app users in terms of unique visitors and average daily visitors, smartphone app users spend an average of 95.7 minutes each month reading; for desktop browser users, that number is 11.7 minutes and for smartphone browser users, it’s 3.7 minutes.

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