NYT Now only had 20,000 paying subscribers at $8/month, short of its goal of 200,000 subscribers

You might have heard: New York Times’ NYT Now app was recently made free, trading paid subscriptions for brand sponsorships (TechCrunch)

But did you know: Before going free in May, New York Times’ slimmed-down NYT Now app only had 20,000 subscribers paying $8/month for the app, far short of the paper’s goal of 200,000 subscribers. The app is designed to appeal to younger readers with curated, shorter stories and a lower price point. Lukas I. Alpert says NYT’s decision to make NYT Now free signals a change in its digital strategy as it courts younger readers with free content rather than trying to turn them into subscribers right away.