You might have heard: How the New York Times new audience development team has approached strategy six months after the leaked report, including boosting engagement “creatively”
But did you know: A range of prominent authors, journalists, academics and others will contribute to Times op-ed and Sunday Review sections online. “We were looking for a broad range of viewpoints and subjects and backgrounds and geographical locations and every kind of form of diversity that you can think of,” editorial page editor Andrew Rosenthal said in an interview. In particular, Rosenthal said the Times looked for people who could write about technology and culture, not “Washington-centered political writers” or experts on macroeconomics, “two areas he said they have covered,” writes Joe Pompeo. Many have strong digital followings and almost all were listed with a Twitter account.
+ Noted: USA Today offering buyouts to veteran staffers: about 90 of 600 staffers (USA Today); Los Angeles Times hires Quartz executive editor-at-large S. Mitra Kalita as managing editor of digital strategy, “to develop and refine new styles of journalism” (Los Angeles Times); Weekly podcast listeners consume an average of six per week, according to a study (eMarketer);ABC News cuts 12, will hire new reporters and reorient from show-based to beat-based reporting across platforms (Politico)