News organizations can’t ignore Facebook, but should give it as little as possible

You might have heard: How Facebook is changing the way its users consume journalism

But did you know: “If Facebook exerts this overwhelming control over how people find and consume and engage with news, what are media companies supposed to do about it?” asks Mathew Ingram. “For me, the only possible route to survival (notice I didn’t use the word prosperity or success, just survival) is to play in Facebook’s sandbox, but to give up as little as possible — and at the same time, to spend as much or more effort on figuring out how to make your content as engaging and social as it can be on your own terms. Give readers the ability to do things that Facebook can’t or won’t: the ability to interact with you, to be part of the process. That’s why I am such a big believer in media getting to know its audience as intimately as possible.”

+ “It simply isn’t true that an algorithmic filter can be designed to remove the designers from the equation. That assertion melts on contact, and a New York Times reporter who receives such a claim from a Facebook engineer should somehow signal to us that he knows how bogus it is.” (PressThink)

+ Noted: At 10 Years, T magazine is a New York Times success story (Capital New York); Publishers are rethinking the technology section (Digiday); USA Today’s Susan Page: Obama administration most “dangerous” to media in history(Washington Post); Local advertising as we know it will disappear by 2024, re-emerging in the form of promotions, media analyst Gordon Borrell predicts(NetNewsCheck); Sarah Lumbard, NPR’s vice president of content strategy and operations, has left the organization (Poynter)