You might have heard: Publishers are experimenting with new ways to expand video, including the New York Times’ partnership with PBS NewsHour and HBO’s partnership with Vice

But did you know: In the last several years, BuzzFeed, Vice, Condé Nast, and Newsweek have all expanded into a medium that’s been around for decades — movies. Many of these projects are still in development, but they all aim to create long-form narratives or documentary films that can be seen in theaters. CNN Films reached the Academy Awards this past year with the documentary “Life Itself” and “Blackfish” the year before, with the payoff coming from online traffic driven by the movies and network ratings.