Insights, tools and research to advance journalism

The New York Times’ plan for international expansion includes turning casual foreign readers into regulars


You might have heard: The New York Times is trying to double its digital revenue to $800 million by 2020

But did you know: With its eye on 10 key international markets, The New York Times announced in April that it would spent $50 million over the next three years to grow on an international scale. NYT president of international Stephen Dunbar-Johnson says an important part of that strategy is going to be turning casual foreign readers into regular customers. Dunbar-Johnson says: “We believe there’s a gap we’re well positioned to fill. … Our readers are people who are deeply curious about the world, not necessarily because they want to run it, but because they want to understand it and make it better.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »