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The New York Times’ plan for international expansion includes turning casual foreign readers into regulars


You might have heard: The New York Times is trying to double its digital revenue to $800 million by 2020

But did you know: With its eye on 10 key international markets, The New York Times announced in April that it would spent $50 million over the next three years to grow on an international scale. NYT president of international Stephen Dunbar-Johnson says an important part of that strategy is going to be turning casual foreign readers into regular customers. Dunbar-Johnson says: “We believe there’s a gap we’re well positioned to fill. … Our readers are people who are deeply curious about the world, not necessarily because they want to run it, but because they want to understand it and make it better.”

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