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Mobile advertising now accounts for half of all digital ad spending, growing 65 percent from 2014 to 2015

Nieman Lab

You might have heard: Pew Research Center released its annual State of the News Media report on Wednesday (Pew Research Center), showing that newspapers’ ad revenues declined by 8 percent from 2014 to 2015 (Poynter)

But did you know: In 2015, 53 percent of all digital advertising money was spent on mobile ads, Pew Research Center found. With $31.6 billion spent on mobile advertising in 2015, mobile advertising grew 65 percent between 2014 and 2015. But the report’s authors note that the rate of growth for mobile is actually slowing: “While that is a steep climb for mobile, the rate of growth is down from recent years, when growth rates were in the triple digits.”

+ Mobile advertising today is like TV advertising 60 years ago: It’s largely dominated by two companies, Facebook and Google, just like TV ad revenue in the 1950s was dominated by a few entertainment companies (Atlantic)

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