Microsoft launched an iOS app called News Pro, which personalizes news for its users

You might have heard: Apple’s new app News brings content from publishers together in one pre-installed app, and Apple’s Eddy Cue says more than 40 million people have used the app

But did you know: Microsoft’s newest iOS app looks a lot like Apple’s own News app, Sarah Perez writes. Called “News Pro,” Microsoft’s new app offers users a customized news experience by showing them articles they may be interested in based on their Facebook or LinkedIn profiles. Unlike Apple’s News, News Pro is powered by Bing and is available on desktop as well as mobile. But, as Perez writes, this app isn’t a slam-dunk for Microsoft: “Unfortunately for Microsoft, nothing about this new app comes across as truly unique, and in some cases, it looks like it’s trying to directly clone its competitors. … There are so many opportunities to deliver re-imagined and compelling takes on mobile news reading today, but Microsoft’s News Pro is simply rehashing what others have already done.”

+ Apple will soon offer subscription content in News, a move that would differentiate it from Facebook’s Instant Articles, which doesn’t allow for subscriber-only content (Yahoo Finance)