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LinkedIn’s referral traffic to publishers has dropped by as much as 44 percent this year

Digiday

You might have heard: LinkedIn is building a publishing platform for professionals, and more than 130,000 posts are published with LinkedIn’s publishing tools every week

But did you know: LinkedIn was once a steady source of referral traffic for many publishers, but that’s slowing as LinkedIn prioritizes its own publishing tools. In the first 8 months of 2015, SimpleReach, which provides metrics on content performance and distribution, found that referral traffic from LinkedIn to its 1,000 publishers dropped by 44 percent. While referral traffic is dropping, readers are still sharing more content from publishers to LinkedIn: According to ShareThis, the average monthly number of articles shared to LinkedIn has grown from 500,000 to 3 million in the past 18 months.

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