Insights, tools and research to advance journalism

With both its hosts and audiences aging and more competition from podcasts, public radio is facing a crisis

Wall Street Journal

You might have heard: NPR instructed staff to no longer promote its podcasts or NPR One app on air, a result of NPR’s local station structure

But did you know: Public radio is at a crucial intersection, Ellen Gamerman writes: Both its hosts and audiences are aging, and its business model is getting more competition from smaller podcasting companies with aggressive advertising strategies. That’s leading to tension between those in public media who are “clinging” to traditional broadcast shows such as “Car Talk” or “A Prairie Home Companion” and those who believe in a podcasting-based future for NPR. VP of content and programming at Chicago’s WBEZ and former “This American Life” producer Ben Calhoun says: “It’s a moment of anxiety systemwide. … There’s a tendency for that dynamic to manifest as sort of protectionist and defensive.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »