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Google’s Accelerated Mobile Pages will launch next week, with The Washington Post and BuzzFeed using AMP pages at launch

Advertising Age

You might have heard: Google is launching Accelerated Mobile Pages, which include perks for publishers such as paywall support and the ability to use their choice of analytics

But did you know: Google’s answer to Instant Articles, Accelerated Mobile Pages, will launch Feb. 24, Advertising Age reports. Publishers including The Washington Post, The Wall Street Journal and BuzzFeed will be using AMP when it launches. Unlike Facebook’s Instant Articles (which will be available to all publishers later this spring), AMP will be open-source and available to all publishers. Google says AMP pages will load 85 percent faster than a standard mobile web page.

+ From yesterday: Some questions that still remain about Google’s Accelerated Mobile Pages include how well publishers will be able to monetize the pages and how video will work within the pages (Digiday)

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