Insights, tools and research to advance journalism

Google will use AMP technology to speed up mobile ads

Wall Street Journal

You might have heard: Google AMP launched in February with the goal of speeding up the mobile web

But did you know: After launching Accelerated Mobile Pages earlier this year, Google is now going to use the same technology to speed up mobile ads. Called AMP for Ads, Google will release a set of guidelines and code that advertisers and ad agencies can use to create faster mobile ads. Similarly to the original AMP project, AMP for ads will be open source, so companies can learn from each other. Google says that AMP pages load four times faster and use 10 times less data than non-AMP pages, but mobile ads haven’t kept up with the improvements.

+ Google says AMP helped The Washington Post increase returning users from mobile search by 23 percent (Accelerated Mobile Pages Project)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »