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Google is testing a feature that would let publishers, marketers and other organizations publish directly to search results

Wall Street Journal

You might have heard: HBO show “Silicon Valley” published fake news articles related to the show’s fictitious characters to Google this week to promote its season premiere (Silicon Valley Business Journal)

But did you know: Google is experimenting with a new feature that would allow marketers, publishers, politicians and other organizations to publish content directly to Google and have it immediately appear in search results, Jack Marshall reports. Google began testing the feature in January and has opened it up to a small number of businesses, media companies and political candidates. Fox News has worked with Google to publish content around political debates, while People.com published content related to the Oscars. The fake news published to Google by “Silicon Valley” this week were also part of the experiment.

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