Google is exploring an ‘acceptable ads’ policy, which could require that ads not be obtrusive to readers

You might have heard: Research from API shows that when it comes to what gets people to trust news reporting sources, 63 percent of digital news consumers say it’s vital that ads do not interfere

But did you know: Google is getting into the issue of ad blocking with an “acceptable ads” policy, Digiday’s Lucia Moses reports. While it’s unclear what exactly the policy could look like, Moses writes that a likely scenario is that “Google would ensure that only ads that meet its standards can run on its own site and YouTube, and also through its DoubleClick ad exchange through which publishers sell their inventory.” That would give publishers who have faced resistance from advertisers who haven’t felt the need to make their ads less obtrusive or faster loading some sway in those conversations, Moses writes.