Insights, tools and research to advance journalism

To get out of a print-first mentality, The Dallas Morning News is completely reorganizing its newsroom


You might have heard: To get the newsroom to think digital-first, The Los Angeles Times is reorganizing its newsroom around a central “news and enterprise hub”

But did you know: The Dallas Morning News wants to be a digital-first newsroom, and it’s totally starting over to achieve that. The newspaper will no longer have desks and beats, and will instead be organized into “hubs” around topics, such as breaking news or high school sports. Everyone in the newsroom had to reapply for a new job, which often wasn’t their current job because it no longer existed. The newspaper is also letting go of some of its coverage, because, as business vertical editor Paul O’Donnell says, “We can’t be everything to everyone anymore.”

+ The Dallas Morning News is also considering a move from its longtime downtown headquarters, nicknamed “Rock of Truth” (Poynter)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »