You might have heard: Metered pioneer Financial Times will switch to discounted trial model
But did you know: The Financial Times tested its move to a 1-month discounted trial (to widen the potential subscriber funnel) in certain markets and calculated the percentage increase it would have in subscriber base. In this analysis of the FT’s financials and positioning as it makes big changes, Ken Doctor notes that management is taking its 30-person data science enterprise, “another model for the industry,” and moving about 8 people to embed in the newsroom. “The goal: greater everyday integration by editors and reporters of increasingly insightful analytics now being produced,” writes Doctor.
+ The FT’s new subscription model aligns with selling “engaged time”: Registered users get 3 free articles per month, down from a previous 8. “Tightening up the number of articles non-subscribers can read for free could cost the FT in pageviews. But it also could weed out some fly-by visitors who don’t do anything for the FT’s engagement story.” (Digiday)
+ Noted: The New York Observer rebrands online as The Observer, with more appeal to national audience and advertisers (Capital New York); “Male-driven” Vice Media to launch Broadly, its first female-focused online vertical (The Hollywood Reporter); Wired launches card-based design for flexibility and configurability (Wired); 15 Chicago Sun-Times staffers take buyouts (Robert Feder); Google breaks up Google+ social network (The Verge); News Corp set to rehire Rebekah Brooks, former executive acquitted on charges related to phone hacking, to work with social media endeavors including Storyful (New York Times); Former Intercept investigative reporter Ken Silverstein says Intercept delayed “Serial” reporting and publishes essay on “epic managerial incompetence” (Politico); Storify co-founders Xavier Damman and Burt Herman leaving Storify for new projects (Storify)