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Facebook will open Instant Articles to all publishers in April

Poynter

You might have heard: Some publishers using Instant Articles say they’re able to generate as much revenue from a view on Instant Articles as they are on a pageview on their own mobile websites, and early data from NewsWhip shows Instant Articles are three times more likely to be shared than regular links

But did you know: Previously available only to a select group of publishers worldwide, Facebook will make Instant Articles available to all publishers and bloggers in April. Any Facebook user who owns a page will be able to use Instant Articles, and an official announcement will be made at Facebook’s F8 developer conference on April 12. Since Instant Articles launched in May, Facebook has been incorporating feedback from publishers into the product, such as loosening advertising policies.

+ If you’re interested in using Instant Articles once it’s available to all publishers, Facebook product manager Josh Roberts recommends reviewing the documentation ahead of the April release (Facebook Media)

+ Google’s answer to Instant Articles, Accelerated Mobile Pages, is expected to launch any day now and will be open to all publishers at launch (Advertising Age), but questions remain about how well publishers will be able to monetize AMP articles (Digiday)

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