Insights, tools and research to advance journalism

Facebook is pushing advertisers to speed up their mobile sites and warning their ads may not be served if their websites are slow

Wall Street Journal

You might have heard: Facebook created Instant Articles with the goal of reducing load times and creating a more seamless experience for users

But did you know: Facebook wants its advertisers to speed up their mobile sites, and it’s warning that it may limit where their ads appear if they don’t do so. On its Business News page, Facebook outlined a number of ways advertisers can speed up their mobile sites, including minimizing redirects and plugins and compressing files. Facebook also said it would start “prefetching” — pre-loading in the Facebook in-app browser before a link is tapped — advertisers’ sites to help speed up load times, as well. Advertisers won’t have to opt-in to “prefetching,” but they also won’t be able to opt-out, Jack Marshall reports.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »