Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear

You might have heard: Facebook launched its live video streaming feature two months ago, with some news organizations finding fast success with the feature because of the built-in audience

But did you know: With its new live video feature, Facebook seems to have handed the media industry the answers to the questions of how to get people to watch live videos and how to reach people on mobile, John Herrman and Mike Isaac write. Publishers are seeing surprisingly high viewership numbers from Facebook live video streams, but the remaining question is how they’ll be able to monetize live video. Facebook is trying to get live video in front of as many people as possible, but Herrman and Isaac write that it’s remained vague in its conversations with publishers about revenue sharing or subscription models.

+ How publishers are adapting their video strategies and restructuring internally to work with platforms: “As live video matures, it’s going to need content that’s well thought-out and the ability to add things on the fly … There will be more need for training” (Digiday)