Facebook adds native ad functionality within the Facebook Audience Network

You might have heard: Native advertising is here to stay, and social networks are muscling into mobile advertising space

But did you know: With the addition of native ad functionality in mobile ad platform Facebook Audience Network, Facebook is hoping publishers, developers and Facebook itself will be able to generate more revenue. On its blog on Wednesday, Facebook said that publishers in the Audience Network are seeing CPMs that are seven times higher from native ads versus banner ads. To optimize the ads, Facebook is introducing three tools for publishers and developers: native ad templates, native ad management tools to optimize which ads appear based on performance, and horizontal scroll, allowing users to swipe across to view more ads.

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