Facebook is adding new daily video metrics for publishers, including a metric that shows how many people watched a video for 10 seconds or longer
You might have heard: Video on Facebook is booming, and Facebook says its users watch 100 million hours of video each day
But did you know: Facebook announced Thursday that it’s adding new video metrics for publishers. Previously, publishers could only see metrics such as the number of views and number of unique visitors. The new metrics provide more in-depth data, including how many minutes the video was viewed on a given day and the number of times a video was viewed for longer than 10 seconds. The new video metrics can be found in either the video library or Page Insights, and the new metrics will come to the Page Insights API soon.