Even worse than Tribune Publishing’s new name is the direction the company is headed in

You might have heard: Tribune Publishing is now tronc, which stands for “Tribune online content” (BusinessWire)

But did you know: “Far worse than the name and punctuational idiosyncrasies is the direction in which [Tribune chairman Michael] Ferro is pushing the company,” Erik Wemple writes. “The vision calls for perhaps the most concentrated mess of buzzwords that digital publishing has ever seen, and that’s some feat. Feast on this: ‘tronc pools the Company’s leading media brands and leverages innovative technology to deliver personalized and interactive experiences to its 60 million monthly users.’ … There may well be an ‘accelerated transformation’ underway at tronc, though it’s scary to consider its destination.”

+ Gannett is leaning toward dropping its bid to acquire Tribune (Bloomberg) and in Tribune’s annual meeting, which was closed to the press (Poynter),shareholders voted to re-elect the board (Wall Street Journal)